I was reading an article the other day about a New York based model agency that launched couple weeks ago, said agency caters only to models who want modesty in the profession, they are muslims or none muslims who want to strut the catwalk but don't want a part in baring excessive skin or any skin at all. This agency is called 'Underwraps', owned by Nailah Lymus, a New York Fashion designer.. She says
'Being modest isn't just a Muslim concept; it crosses many religions and cultures. Beautiful women who have always wanted to venture on to the catwalk but have declined because of their beliefs now have a chance."True that, but an agency like this in New York City, the place they call the capital of the world, who does that? I hope she makes a success
of it but it may be a tough one. I don't subscribe to people going naked and baring alot on the catwalk, or pages of magazine, billboards etc, but that an agency like hers will survive in a city that thrives on 'the less you wear, the more cool you are' is definitely going to be a
It makes me think, can any of you reading this (especially those in Nigeria) be inspired to open one such model agency? I think it will fly too, only you gotta target certain companies for business.. Don't ask me what companies tho :D
PS: Underwraps currently represents three models, who appeared at Lymus's own show and were sent to castings during New York fashion week. Two of them have been signed by a bridal boutique opening in London this year.